Emily Gayoun Lee

Emily Gayoun Lee

Emily Gayoun Lee

LUSH Korea

—Individualized networking service
for finding the right community.

—Individualized networking service
for finding the right community.

—Individualized networking service
for finding the right community.

—Individualized networking service for finding the right community.

TEAM

Volt Industry

ROLE

Visual Design UI & UX Design

DURATION

Travel

TOOLS

January 2023

Overview.

i-teria is a new take on networking & employment discovery. The app, driven by user-curated opportunities makes job searching and connections exceptionally personalized.

I led the end-to-end UX design for this product from user research, product strategy, prototyping, visual design deliverables, and more.

Overview.

i-teria is a new take on networking & employment discovery. The app, driven by user-curated opportunities makes job searching and connections exceptionally personalized.

I led the end-to-end UX design for this product from user research, product strategy, prototyping, visual design deliverables, and more.

Overview.

i-teria is a new take on networking & employment discovery. The app, driven by user-curated opportunities makes job searching and connections exceptionally personalized.

I led the end-to-end UX design for this product from user research, product strategy, prototyping, visual design deliverables, and more.

Overview.

i-teria is a new take on networking & employment discovery. The app, driven by user-curated opportunities makes job searching and connections exceptionally personalized.

I led the end-to-end UX design for this product from user research, product strategy, prototyping, visual design deliverables, and more.

For your well-being in the workplace.

For your well-being in the workplace.

Splash Screen

Background.

My peers and I had been actively job searching and noticed something...

My peers and I had been actively job searching and noticed something...

My peers and I had been actively job searching and noticed something...

As we go through these interviews and applying, there is this notion that we are getting picked or chosen by these companies as employees.

How come it never feels like we get to choose the right fit company for ourselves? Where we work will essentially be our second home so why is there less emphasis on looking for places that truly align with our values?

As we go through these interviews and applying, there is this notion that we are getting picked or chosen by these companies as employees.

How come it never feels like we get to choose the right fit company for ourselves? Where we work will essentially be our second home so why is there less emphasis on looking for places that truly align with our values?

As we go through these interviews and applying, there is this notion that we are getting picked or chosen by these companies as employees.

How come it never feels like we get to choose the right fit company for ourselves? Where we work will essentially be our second home so why is there less emphasis on looking for places that truly align with our values?

Problem.

Research.

I began to draw from research articles on the topic of networking, belonging, and community in the workplace–


The disconnect undermines the individual’s performance, their creativity and their ability and willingness to collaborate.

I began to draw from research articles on the topic of networking, belonging, and community in the workplace–


The disconnect undermines the individual’s performance, their creativity and their ability and willingness to collaborate.

“People with fewer niche connections at work have a decreased sense of belonging and are less likely to identify with the organization.”


– Harvard Business Review

“People with fewer niche connections at work have a decreased sense of belonging and are less likely to identify with the organization.”


– Harvard Business Review

“People with fewer niche connections at work have a decreased sense of belonging and are less likely to identify with the organization.”


– Harvard Business Review

Competitive Analysis.

I analyzed the 4 most popular networking apps and found that almost none of them had a personalization aspect to help the user find a community and feel a sense of belonging. This presented an opportunity for a solution.

Competitive Analysis.

I analyzed the 4 most popular networking apps and found that almost none of them had a personalization aspect to help the user find a community and feel a sense of belonging. This presented an opportunity for a solution.

Competitive Analysis.

I analyzed the 4 most popular networking apps and found that almost none of them had a personalization aspect to help the user find a community and feel a sense of belonging. This presented an opportunity for a solution.

Competitive Analysis.

I analyzed the 4 most popular networking apps and found that almost none of them had a personalization aspect to help the user find a community and feel a sense of belonging. This presented an opportunity for a solution.

Domain Research: Competitor Social Network Platforms

User Interviews.

To take on a user-centred approach in solving this problem, I conducted interviews with 12 individuals. I wanted to hear from the users themselves, asking a range of catered questions to understand their professional goals, challenges they face and how digital products would help them navigate their concerns.

Common Themes + Findings.

Common Themes + Findings.

Common Themes + Findings.

Common Themes + Findings.

Theme 1: Community

Being active in a community at work allows them to feel a sense of belonging.

Being active in a community at work allows them to feel a sense of belonging.

Opportunity to engage in informal networking or social activities in and out of the workplace impacts job satisfaction and overall well-being.

Opportunity to engage in informal networking or social activities in and out of the workplace impacts job satisfaction and overall well-being.

Disconnect of internal support undermines the individual’s performance, creativity, and ability & willingness to collaborate.

Disconnect of internal support undermines the individual’s performance, creativity, and ability & willingness to collaborate.

Theme 2: Niche

Being able to discover colleagues with specific shared interests or career trajectories would enhance their workplace experience.

Being able to discover colleagues with specific shared interests or career trajectories would enhance their workplace experience.

Interviewees had felt a strong sense of camaraderie when they found groups of specific niches (minorities, movements).

Interviewees had felt a strong sense of camaraderie when they found groups of specific niches (minorities, movements).

Lacking resources to foster connections with like-minded individuals.

Lacking resources to foster connections with like-minded individuals.

Theme 3: Personalization

Needs to tailor networking efforts to align with individual career aspirations.

Needs to tailor networking efforts to align with individual career aspirations.

Networking interactions felt too generic or impersonal. Want to ensure personalized interactions remain authentic and meaningful.

Networking interactions felt too generic or impersonal. Want to ensure personalized interactions remain authentic and meaningful.

Wants more freedom around showcasing skills, achievements, and aspirations for better exposure & discovery 

Wants more freedom around showcasing skills, achievements, and aspirations for better exposure & discovery 

Design Direction.

User Interviews

To take on a user-centred approach in solving this problem, I conducted interviews with 12 individuals. I wanted to hear from the users themselves, asking a range of catered questions to understand their professional goals, challenges they face and how digital products would help them navigate their concerns.


Solution.

Design System.

Thinking about adaptability...

Thinking about adaptability...

Thinking about adaptability...

With various screen sizes and platforms being used, logos can't be designed with a one-size-fits-all approach anymore. Logos must be flexible in terms of size, intricacy, and arrangement to seamlessly adjust to their placement within different environments and contexts thus, I created three different responsive logos.

With various screen sizes and platforms being used, logos can't be designed with a one-size-fits-all approach anymore. Logos must be flexible in terms of size, intricacy, and arrangement to seamlessly adjust to their placement within different environments and contexts thus, I created three different responsive logos.

Responsive Logotype

Design/Brand library

Information Architecture.

Highlight Features.

Personalized

FIltering

Customizable tags for identification (Minorities, Movements, categories, etc.)


Rationale: Users expressed desire to network within shared interests and specified niches to enhance their workplace experience.

01

Select tags according to how you would like to identify each day.

02

Adding hobbies or interests will allow iteria to suggest connections, companies, or events that celebrates your ideals & values.

03

Add new, browse suggestions, and see tags that are trending.

01

Select tags according to how you would like to identify each day.

02

Adding hobbies or interests will allow iteria to suggest connections, companies, or events that celebrates your ideals & values.

03

Add new, browse suggestions, and see tags that are trending.

Key Element.

Thinking about usability...

Application is flexible enough to support different approaches for completion of a task. Users can customize the system based oh their culture, and needs.

Network

Community Map

Bringing opportunities to your proximity


Rationale: Users highlighted, opportunities to engage in informal networking or social activities in and out of the workplace would positively impact job satisfaction and overall well-being.

01

Locate and participate in events hosted by companies that celebrates your ideals & values.

02

See which networks or jobs are in close networking proximity from you.

03

Join mingling events like coffee chats or career fairs held near you. Feel free to host one too!

01

Select tags according to how you would like to identify each day.

02

Adding hobbies or interests will allow iteria to suggest connections, companies, or events that celebrates your ideals & values.

03

Add new, browse suggestions, and see tags that are trending.

Visual

Showcase

Providing space for a non-restricted simplified body of work to showcase


Rationale: Users want to see more freedom around showcasing skills, achievements, and aspirations for better exposure & discovery.

01

Curate a visual collection of anything you wish to showcase.

02

Highlight your work/projects in a simplified manner.

03

Or just simply upload pictures or visual inspiration

01

Select tags according to how you would like to identify each day.

02

Adding hobbies or interests will allow iteria to suggest connections, companies, or events that celebrates your ideals & values.

03

Add new, browse suggestions, and see tags that are trending.

Takeaways.

If I had more time...

I would conduct usability testing with a full prototype to better iterate my designs based on accurate feedback.

What I learned...

Though we can't completely get rid of biases in UX, we can definitely be more attentive and work to overcome them. Through user research, I’ve realized that going forward, I should get into the habit of actively listening without adding my own opinions.

Am I aware of my own biases, and am I able to filter them as I do research? I found myself at times unintentionally showing confirmation bias, leading my interviewees toward the answer that I wanted them to give which contradicts my design morals. I could improve or avoid this issue by interviewing larger samples of users or people with no prior acquaintance.

Takeaways.

If I had more time...

I would conduct usability testing with a full prototype to better iterate my designs based on accurate feedback.

What I learned...

Though we can't completely get rid of biases in UX, we can definitely be more attentive and work to overcome them. Through user research, I’ve realized that going forward, I should get into the habit of actively listening without adding my own opinions.

Am I aware of my own biases, and am I able to filter them as I do research? I found myself at times unintentionally showing confirmation bias, leading my interviewees toward the answer that I wanted them to give which contradicts my design morals. I could improve or avoid this issue by interviewing larger samples of users or people with no prior acquaintance.

Takeaways.

If I had more time...

I would conduct usability testing with a full prototype to better iterate my designs based on accurate feedback.

What I learned...

Though we can't completely get rid of biases in UX, we can definitely be more attentive and work to overcome them. Through user research, I’ve realized that going forward, I should get into the habit of actively listening without adding my own opinions.

Am I aware of my own biases, and am I able to filter them as I do research? I found myself at times unintentionally showing confirmation bias, leading my interviewees toward the answer that I wanted them to give which contradicts my design morals. I could improve or avoid this issue by interviewing larger samples of users or people with no prior acquaintance.

Takeaways.

If I had more time...

I would conduct usability testing with a full prototype to better iterate my designs based on accurate feedback.

What I learned...

Though we can't completely get rid of biases in UX, we can definitely be more attentive and work to overcome them. Through user research, I’ve realized that going forward, I should get into the habit of actively listening without adding my own opinions.

Am I aware of my own biases, and am I able to filter them as I do research? I found myself at times unintentionally showing confirmation bias, leading my interviewees toward the answer that I wanted them to give which contradicts my design morals. I could improve or avoid this issue by interviewing larger samples of users or people with no prior acquaintance.