Emily Gayoun Lee

Emily Gayoun Lee

Emily Gayoun Lee

Emily Gayoun Lee

Emily Gayoun Lee

Dutchee

—Seamless digital solution for
sharing & managing bills.

Deliverables

Design System,

Branding,

Interactive Prototypes,

UI

+

ROLE

Visual Designer,

Product Designer

DURATION

9 Weeks

TOOLS

FIgma, Adobe Suite

Jitter, Protopie

Dutchee

—Seamless digital solution for
sharing & managing bills.

Deliverables

Design System,

Branding,

Interactive Prototypes,

UI

+

ROLE

Visual Designer,

Product Designer

DURATION

9 Weeks

TOOLS

FIgma, Adobe Suite

Jitter, Protopie

Dutchee

—Seamless digital solution for
sharing & managing bills.

Deliverables

Design System,

Branding,

Interactive Prototypes,

UI

+

ROLE

Visual Designer,

Product Designer

DURATION

9 Weeks

TOOLS

FIgma, Adobe Suite

Jitter, Protopie

Dutchee

—Seamless digital solution for
sharing & managing bills.

Deliverables

Design System,

Branding,

Interactive Prototypes,

UI

+

ROLE

Visual Designer,

Product Designer

DURATION

9 Weeks

TOOLS

FIgma, Adobe Suite

Jitter, Protopie

Dutchee

—Seamless digital solution for
sharing & managing bills.

Deliverables

Design System,

Branding,

Interactive Prototypes,

UI

+

ROLE

Visual Designer,

Product Designer

DURATION

9 Weeks

TOOLS

FIgma, Adobe Suite

Jitter, Protopie

Dutchee

—Seamless digital solution for
sharing & managing bills.

Deliverables

Design System,

Branding,

Interactive Prototypes,

UI

+

ROLE

Visual Designer,

Product Designer

DURATION

9 Weeks

TOOLS

FIgma, Adobe Suite

Jitter, Protopie

Overview.

Streamlining shared expense management

Dutchee aims to make sharing and dividing expenses among friends or groups easier and stress-free. It offers a range of features to simplify the experience.

I led the end-to-end user experience and synthesized user insights into feasible design decisions & deliverables. Below are a selection of visual deliverables, branding, and UI elements excluding the UX.


Read full UX Case Study

Design System.

Thinking about adaptability...

With various screen sizes and platforms being used, logos can't be designed with a one-size-fits-all approach anymore. Logos must be flexible in terms of size, intricacy, and arrangement to seamlessly adjust to their placement within different environments and contexts thus, I created three different responsive logos.

Responsive Logotype

Design/Brand library

Wireframe ⟶ Hi-fidelity Screens.

+48 screens

UI at a glance...

Onboarding.

A way of visual storytelling...

Sign Up.

Quick, but Secure.

Fast Access.

There are several ways to quickly start a shared expense.

Split Bill.

Split by Items.

Convenience & accuracy…

Assign items to each participant, review and edit the check, choose a target date, then send it off! You can add a note as well. Participants will be able to view any details of the check ensuring financial transparency for everyone.

Activity.

Groups.

Notifications.

© 2023 Crafted with love by Emily Gayoun Lee