Emily Gayoun Lee

Emily Gayoun Lee

Emily Gayoun Lee

Emily Gayoun Lee

LUSH Korea

—'Feeling Fresh, Feeling Lush’
Product Story Campaign for Face Mask Line.

TEAM

Yonsei Digital Media Society,

Design team at LUSH Korea

ROLE

Visual Design, Content Design, Interaction Design, Graphic Design, Branding

PROJECT INFO

Visual/digital assets for a

product story campaign.

LUSH Korea

—'Feeling Fresh, Feeling Lush’
Product Story Campaign for Face Mask Line.

TEAM

Yonsei Digital Media Society,

Design team at LUSH Korea

ROLE

Visual Design, Content Design, Interaction Design, Graphic Design, Branding

PROJECT INFO

Visual/digital assets for a

product story campaign.

LUSH Korea

—'Feeling Fresh, Feeling Lush’
Product Story Campaign for Face Mask Line.

TEAM

Yonsei Digital Media Society,

Design team at LUSH Korea

ROLE

Visual Design, Content Design, Interaction Design, Graphic Design, Branding

PROJECT INFO

Visual/digital assets for a

product story campaign.

Our ingredients, just the
way we found them— Naked.

Our ingredients, just the way we found them—
Naked.

OVERVIEW

I collaborated with a team of business & marketing students to conceptualize Lush's brand image & strategy. The goal was to create an immersive visual experience, design assets for the web and retail display, as well as ideate a proposal for the advertisement campaign. I ideated a storyboard & directed the shoot of various animated diptych scenes to add an immersive element to the visual assets.

Interactive
Landing Page

Pop-up
Retail Display

PROPOSAL
Positioning, Values, Principles

As the products emphasizes and punctuates the use of minimal, clean, and even edible materials, imagery is often depicted through its origin source. Focusing on that, this marks Lush’s core brand positioning, which is “Fresh, handmade, & ethical” alongside their promise, “Our ingredients, just the way we found them— Naked”.

Product Scene Mockup

Our ingredients, just the way we found them—
Naked.

These product scenes were curated with individual existing assets rendered on Photoshop one by one. Regardless of being able to have a physical photoshoot or not, possibilities are endless.

Re-imagining LUSH advertising
in Seoul's traffic.

Our ingredients, just the way we found them—
Naked.

Our team analyzed that people in the brand's target age group of ages 18-30 living in South Korea spend a large chunk of their time in or on public transportation. The exposure & engagement of ads are heightened and most effective in the form of traffic advertisements.

All copyrights at LUSH LTD,

Assets for personal portfolio purposes only.

LUSH Korea

—'Feeling Fresh, Feeling Lush’
Product Story Campaign for Face Mask Line.

TEAM

Yonsei Co-op Affiliates, Global Marketing Team, Design Team


ROLE

Visual Design, Content Design, Interaction Design, Graphic Design, Branding

PROJECT INFO

Visual/digital assets for a

product story campaign.

Our ingredients, just the way we found it—
Naked.

OVERVIEW

I collaborated with a team of business & marketing students to conceptualize Lush's brand image & strategy. The goal was to create an immersive visual experience, design assets for the web and retail display, as well as ideate a proposal for the advertisement campaign. I ideated a storyboard & directed the shoot of various animated diptych scenes to add an immersive element to the visual assets.

Interactive
Landing Page

Pop-up
Retail Display

PROPOSAL
Positioning, Values, Principles

As the products emphasizes and punctuates the use of minimal, clean, and even edible materials, imagery is often depicted through its origin source. Focusing on that, this marks Lush’s core brand positioning, which is “Fresh, handmade, & ethical” alongside their promise, “Our ingredients, just the way we found them— Naked”.

Our ingredients, just the way we found it—
Naked.

These product scenes were curated with individual existing assets rendered on Photoshop one by one. Regardless of being able to have a physical photoshoot or not, possibilities are endless.

Our ingredients, just the way we found it—
Naked.

Our team analyzed that people in the brand's target age group of ages 18-30 living in South Korea spend a large chunk of their time in or on public transportation. The exposure & engagement of ads are heightened and most effective in the form of traffic advertisements.

All copyrights at LUSH LTD,

Assets for personal portfolio purposes only.

© 2023 Crafted with love by Emily Gayoun Lee

© 2023 Crafted with love by Emily Gayoun Lee