Beryl Labs (BL) is the first data intelligence startup within The Beryl Consulting Group that structures and enriches complex public and alternative data to deliver decision-making intelligence to hedge fund, private equity managers and institutional investors.
As the first designer on the small but dynamic team, I'm responsible for all the UI decisions for the platform including building the first foundational design system with visual guidelines, brand identity and component library. I conducted heuristic analysis on existing wireframes to re-design the platform's architecture for better user flow and navigational efficiency.
I'm currently working closely with the marketing & analytics team and stakeholders to gather constructive feedback and strike a balance between user needs and business requirements, aligning with the product vision.
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I led the rebrand of the company social visuals with carefully curated content to transform and redefine our social image and resonate with our target audience. Here are some snippets of the crafted content.
There was a noticeable absence of design consistency and regularity in the content. Analytics consistently indicated low-performing engagement metrics.
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