Undeniably Fresh.


Reimagining Everyday Luxury in a Digital Experience


Yonsei Digital Media Society,

Design team at LUSH Korea


Visual Design, Advertising Design,

Graphic Design, Market Analysis

Our ingredients, just the way we found them— Naked.


Through Lush's pursuit of sustainability and its eco-friendly core value, we aimed to push forward the classic wash-off face masks with amazing purifying effects for the product story campaign.

Along with the marketing team, I analyzed Lush's brand image of utilizing minimal materials clean & even safe enough to eat and approached it with bold but organic visuals to captivate our customers.

Retail Display

Print/Digital Advertisement