Yonsei Digital Media Society,
Design team at LUSH Korea
Visual Design, Advertising Design,
Graphic Design, Market Analysis
Through Lush's pursuit of sustainability and its eco-friendly core value, we aimed to push forward the classic wash-off face masks with amazing purifying effects for the product story campaign.Along with the marketing team, I analyzed Lush's brand image of utilizing minimal materials clean & even safe enough to eat and approached it with bold but organic visuals to captivate our customers.